Companies use custom sticker printing for various purposes, from packing and labelling products to promotional items. With the advent of digital printing, the options have grown exponentially. In this post, we will look at some of the ways custom shaped stickers can be used in marketing for your business.
What Are Custom Shaped Stickers?
Custom stickers are speciality stickers that can design to the specifications of your business. They are usually printed on a transparent plastic sheet and have your logo, company name, and other identifying features printed on them. The various shapes can also address different issues, such as getting a customer’s attention, using promotional sales points, or even telling your customers that you appreciate their business.
Custom shaped stickers come in all shapes, sizes, and colors. They are die-cut stickers and can be in any shape or form. However, custom shaped stickers can be made into your company’s corporate identity to give your brand a uniform look. Custom shaped stickers are available in various materials, including vinyl, paper, and translucent plastic. A glossy finish is a highlight for these stickers.
What Is A Marketing Campaign, And How Do Custom Shaped Stickers Influence It?
The definition of marketing is the promotion of goods or services to existing or potential customers to secure new sales. Marketing is an essential part of business, leading to effective branding for products and services. Brands with a strong image benefit like custom shaped stickers, giving your company an instant identity in customers’ minds and brand-conscious consumers.
Custom shaped stickers are best to promote a product, service, or corporate message. In this case, the sticker can design to coincide with the theme of your products or services. For example, you may have a collection of your famous wines and would like to promote them by creating a custom shaped sticker to reinforce their scent and taste.
Custom shaped stickers can be available for any company advertising for promotional purposes. They are handy for businesses trying to brand themselves individually or create a unique personality.
Effective Spots For Custom Shaped Stickers In Marketing
- Trade Shows/Events
You can use custom shaped stickers to promote your products or services at trade shows. They are attractive and colorful, making them ideal for commandeering attention from consumers. You also have the option of presenting multiple designs in a single pass, which can be made more effective by placing them on display cabinets so that customers will see all your designs in one place.
- Client Appreciation
Custom shaped stickers can let customers know whom they are dealing with when they come into the store. You can use a promotional sticker with your logo to make it more effective. It will give customers a good impression of you and also your brand.
- Product Giveaways
Custom stickers can use as giveaways for product launches or promotions. Say that you have a new series of products coming out, and you want to get the word out quickly so that people will know about them before the launch date. You can use custom shaped stickers to inform consumers about the goods and use them as giveaways for this purpose.
Custom shaped stickers are helpful to promote your business on vehicles that transport products or services. You can also use custom shaped stickers on vehicles that you use for transporting employees or in any other way that your company receives exposure through them.
- Product Labeling On Packages
Custom shaped stickers are beneficial when it comes to labelling products. You can use them as a permanent sticker label, but they are even more effective when printed with the same information as the regular label but placed on a removable sticker.
Advantages Of Custom Shaped Stickers In Marketing:
Stickers have many advantages over other forms of marketing. They’re inexpensive to produce and highly effective when utilized as a standalone campaign or as part of a more prominent promotion.
Stickers are the most successful advertising materials since they can use anywhere. When stickers are used correctly to raise brand recognition, they can significantly return investment. Customers may get a slew of other advantages from personalized stickers. There are many advantages of using custom shaped stickers, which include –
- Custom shaped stickers are very attractive, making them the perfect choice for promotional purposes.
- These are the most adaptable product, allowing them to be used in various offline branding efforts. It works with a wide range of marketing materials, including brochures, catalogs, bags, caps, gift items, and product packaging.
- Custom shape stickers can be used as promotional items or giveaways at events to promote your company’s products or services.
- Custom stickers are versatile and can describe a product or promote a service or a corporate message.
- Properly used labels with essential information are far more effective and provide a unique brand impression.
- These can align with your company’s image or theme, making them more effective for promoting business.
- Custom shaped stickers have a glossy finish, making them intense appeal.
- Custom stickers help distributors and sellers make their sales more appealing by emphasizing their qualities.
As discussed above, custom shaped stickers are the best promotional item to make advertising more effective. With digital printing, they have become available in various shapes and colors. The main advantage of using custom shaped stickers is that you can use them to focus on the quality or benefits of your product.