Promotional sticker marketing is one of the oldest yet successive marketing strategies to capture customers’ minds. But which tool will be good for this? It’s evident that customized stickers are perfect for this marketing campaign.
How Customized Stickers Help In Getting Customer’s Attention
Customized stickers are a super affordable way to connect with customers because these exactly are what they sound like. They’re stickers that you design based on your brand identity and tell your story. It doesn’t have to be all about your company when it comes to customization; you can make something beneficial for your customer too.
Also, customized stickers are incredibly innovative in connecting with your potential consumer base. They can help you please your customers, raise brand awareness, and establish long-term exposure. Remember, the purpose is for your customer to use it somehow, so be sure to make it visually appealing.
Here are some ideas that you can give a try for customized stickers –
1. Offer An Experience Instead Of Promotion:
When it comes to interactions with brands, customers say they most prefer and pay for a great experience. Speaking of a luxurious experience, try going all out with customized stickers. They can help you deliver a memorable message about your brand and its products or services. Think about it in an aesthetically—your stickers should match your brand’s color palette, so you can make them instantly attractive to your target audience.
2. Give Your Customers Something To Talk About:
Besides being beautiful and vibrant, customized stickers allow more versatility in expressing your brand’s identity than any promotional tool. Your customers will have something to talk about when they see your stickers around, which can be so effective in drawing people to your company.
3. Visual Trap With Feature Specification:
Customized stickers are the best option when you think of promoting products or services with feature specifications. You know what your consumer is looking for, so put it on a sticker. For instance, you give 50% off on sales, customize in a larger font and stick it in crowded places. It will capture everyone’s attention, not just anyone.
Also, make it funny or attractive with graphic elements and assorted design styles.
4. Make It Creative And Add Some Personality:
Customized stickers can help you stand out in crowded markets with their originality. Don’t be afraid to get creative and come up with fun ways of showing your customer that you’re the brand they should choose. Don’t forget that stickers are fully customizable, so make them eye-catching by using unique layouts and sizes.
5. Best Sellers At Eye Level:
Play with colors to differentiate your best-sellers, new arrivals, and other products. Use customized stickers on relevant colors to make it eye-catching for customers even in crowds. It will be more beneficial to use in physical stores as they can give a unique appearance when arranged in a particular sequence.
6. Inside Your Reseller’s Store
Promote your reseller’s store with customized stickers. Customers will not only notice it but they’ll be drawn to it because of the design. Plus, they can taste what you’re selling or showcase itself in the store. You can ask your reseller to stick these on areas where people tend to spend time, such as telephone booths, door-openings, and elevators.
7. Build A Fan Base:
Customized stickers are ideal for promoting your brand to a younger audience. The best way to connect with a young crowd is to market using their language, so remember that you should create thoughtful designs that really speak to your target market. Experimenting with bold colors and fun images may attract more audiences.
8. Make Use Of Promotional Stickers As A Mobile Marketing Tool:
These days, everyone has become dependent on smartphones, making it easier to check their emails and text messages anytime and anywhere. So try to share these customized stickers online sharing platforms and communities to make them known to a wide range of people beyond your limits!
9. Increase Awareness Through Sticker Design:
Customers are more likely to remember you if your sticker design is fun, colorful, or interactive. When you invest in designing the best-looking customized stickers for your brand, your audience is left with an impression of you beyond the product or service you offer.
If it is relevant or a great cause, you can bring any social event or awareness concept into your customized stickers to make it friendly.
Examples of Fun and Effective Customized Stickers for Marketing
- Try to stick food stickers in your storefront, and you will indeed find a crowd of people who have pets as their companions. Of course, pets love food!
- Have a four-wheeler, use this kind of animal stickers with broken glass background, the people behind you have a glance at your vehicle! And the business name or logo on it!
- A beautiful black rose in your garden – good idea, right? Then try this!
- A fox in your garden or a giant spider on deck space, how does it feels? It’s scary but funny when someone is afraid of this and realizes it’s just a sticker!
- Be it laptop, mobile, or your working desk, customized stickers perfectly show your attitude.
(All these images/sticker designs are taken from StickyAttack Instagram account)
Customized stickers are a great marketing strategy that goes way beyond just promotion. They can also help you establish a positive connection with your customers by delivering a memorable message. If you want to maximize its potential, make sure that it’s not just about sales and branding—your customers should also get something out of it. Your best bet is to make it creative, fun, and innovative while still professionally packaged.
Have you thought of a design for your customized stickers? Contact Sticky Attack to bring it to life to make it connected with your customers! For support, click on https://www.stickyattack.com/support/