Custom business stickers are a great way to promote and advertise your company and keep your name in front of potential customers. The problem is coming up with a design that sufficiently conveys your company message to the right audience while still looking attractive and professional.
How do you know what kind of design to put on your business stickers? How to grab the attention back from the distracted customers? So many questions will arise once you plan to design custom business stickers.
But before designing and contacting a sticker printing company, there are a few things that need to be considered. Let’s know what tips should be considered in making awesome and impactful customized stickers.
Tips for Designing Custom Business Stickers
- Reflect Your Brand
For custom stickers, you only need to consider your target audience and the message you want to convey. Unlike in logos, there are no boundaries in the design aspect because this is a flexible form of self-expression. The more imaginative you get, the better it is for your business! However, it is essential to ensure that your company identity will be portrayed in the sticker design.
- Compelling Colors
You want your sticker to stand out and become eye-catching, right? You may want to experiment with bright colors that show your passion and dedication in delivering your product or service. Although they may not be suitable for every business, they still are used depending on the sold product or service. For example, if you offer something fun through your business, like children’s toys, using bright colors will help you connect better with customers.
Professional tip: Avoid using the same color palette over and over again. Colors are one of the most significant elements determining how people perceive your company’s image. The same color used for too long a period may prevent customers from seeing the message through clear enough.
- Be Mindful of The Size & Shape
The sticker’s purpose will be the main deciding factor for finalizing the size and shape of any custom business sticker. The size & shape must be deiced before moving on to any other considerations.
A standard rectangular and square pattern is perhaps the most frequent shape for a sticker. Because business owners don’t require any additional die-cutting or a specific shape, these are often the most cost-effective stickers to create.
It’s also worth mentioning that you’re not limited to sticker designs with a size of a few centimeters. Most of the custom sticker printing companies will let you make stickers up to a few feet long and wide. This is an excellent option if you want to make a wall sticker.
- Ensure Your Sign’s Readability By Creating Contrast
When choosing the right colors for your custom stickers, you need to consider the ones that can provide enough contrast for your sign. A good combination of colors ensures that your company name is readable. Colors like red, orange and yellow may significantly impact potential customers. Still, their low readability might not make things easier for people who are rushing or are preoccupied with other things. I suggest using black or blue to create contrast against the bright colors.
- Limit Your Text
When creating a custom sticker for your business, you want to ensure that your message is clear and intuitive. You don’t want people to have to read long text messages. So, be consistent with your message! It is always essential to make sure that the design of your stickers conforms with the statement that you would like to convey but in a simple & straightforward way.
So, in a nutshell, custom business stickers are great for promoting and advertising your product or service. The designs of stickers can be very imaginative and look so cool that the customers won’t resist purchasing your products.
The use of colorful images makes your stickers even more attractive and more effective in attracting audiences. These are what you need to consider when designing custom business stickers for your company.
If you are done with your own sticker designing, contact Sticky Attack to get assistance in printing your business stickers as you desire.